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LeafLink, a cannabis tech firm, was recognized as the best financial technology provider at the New England Cannabis Convention in Boston on March 22. The award acknowledged the company’s payment solution services that help marijuana businesses overcome challenges caused by the lack of traditional banking services. Chief product officer, Matt Hutchinson, expressed his amazement at the growth of LeafLink and the cannabis industry since its launch in Colorado almost a decade ago.

Starting as a wholesale marketplace in Colorado, LeafLink has now expanded to over 30 states with various operating solutions integrated into its platform. Hutchinson highlighted the platform’s evolution to meet the needs of the industry, offering services such as buying/selling wholesale products, financial solutions, B2B ads for brand awareness, and data insights. He emphasized the importance of adaptability in addressing ongoing business challenges faced by companies in the cannabis market.

Despite significant progress made by LeafLink and other cannabis companies, Hutchinson acknowledged that there are still numerous issues to navigate for businesses of all sizes. One significant hurdle is identifying industry problems to address and prioritizing work. Hutchinson noted that a lack of trust across the market is a fundamental issue that stems from cash flow constraints and alignment issues between sales representatives and buyers. These challenges have ripple effects throughout the supply chain, highlighting systemic problems within the U.S cannabis sector.

Many owners and operators struggle with high competition, excessive taxes, and costly compliance, leading to cash flow constraints. In response, LeafLink aims to provide solutions that improve efficiencies free up working capital facilitate flexible payment methods and align brand incentive structures with retailer incentives to address these issues.

In conclusion, LeafLink’s award-winning payment solution services are vital in helping marijuana businesses overcome challenges caused by traditional banking restrictions. As the cannabis industry continues to grow rapidly in various states across America; it will be essential for companies like Leaflink to continue providing innovative solutions that streamline operations while improving profitability through efficient payment systems.

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