Danone is looking forward to capitalizing on the health and nutrition focus of the upcoming Paris Games. The company’s CEO reached out to the International Olympic Committee in 2022, hoping to become a sponsor of the Games and promote its products. Many other French companies have also joined forces with the Olympics, hoping to increase sales and marketing exposure.
The IOC has been pushing for sponsors selling food and beverages to promote health and wellness, a departure from past events where companies like McDonald’s were major sponsors. Danone’s CEO met with the head of the Olympic Games in 2022 to discuss their plant-based products, high-protein yoghurts, and other offerings that cater to health-conscious consumers.
Danone’s chief financial officer, Juergen Esser, emphasized the relevance of their products for athletes and health-conscious individuals. The company’s portfolio includes brands like Activia yoghurts, Silk plant-based products, and Evian water. While Coca-Cola secured the deal to sell bottled water at the event, Danone is still planning to promote its full range of products including those focused on hydration. Overall, Danone is confident that the health and nutrition focus of the Paris Games will drive summer sales of its products.
