Genius Sports has recently partnered with UEFA to provide player-tracking data for certain club matches, including the Europa League, Nations League, and European qualifiers. The agreement was signed on June 15th and will cover 1,350 matches, with AI-enabled cameras being installed in more than 140 stadiums.
The partnership marks a significant expansion of Genius Sports’ business, which already includes gambling data and integrity monitoring services. The player-tracking data captured by cameras is often used by league media partners to enhance broadcast coverage. Genius Sports has similar agreements with various other leagues, including the English Premier League, the Danish Superliga, and the Canadian Football League.
While financial specifics of the partnership were not disclosed, it was noted that the deal does not include the Champions League or the Euros, which are two of UEFA’s biggest properties. The partnership includes rights for the Europa League, European qualifiers, and Nations League through various seasons.
This announcement follows the news of former Turner president David Levy stepping down as board chair of Genius Sports after three years. He will continue to serve as a strategic advisor to the company while Ken Kay takes his place as board chair. Despite reporting revenue of $413 million in fiscal 2023, up 21% from the previous year, Genius Sports’ stock has experienced an 11% decrease so far this year.
