Caitlin Clark, the standout player for Iowa women’s basketball, has not only made a name for herself on the court but has also made a significant impact on the local economy. According to Iowa City mayor Bruce Teague, Clark and her teammates contributed an astonishing $82.5 million to the local economy during their time at the University of Iowa.
Clark’s performance on the court has been exceptional, finishing her college career as the all-time leading scorer in major D1 college basketball history. Her skill and talent have captivated audiences and earned her the title of the Greatest of All Time (GOAT) in many people’s eyes, despite falling short in the national title game against South Carolina.
Off the court, Clark’s star power has been just as impressive. She has attracted large crowds and generated excitement for women’s basketball, leading to record TV ratings and sold-out arenas. Local businesses, particularly restaurants and bars, have benefited greatly from the increased foot traffic on game days thanks to Clark and the Iowa women’s basketball team’s success.
A study by the Common Sense Institute (CSI) emphasized Clark’s economic impact, with attendance at Iowa women’s basketball games during her career contributing between $14.4 and $52.3 million to the local economy. Out-of-state fans have also flocked to see Clark play, with over 38,000 non-residents attending games during her time at Iowa.
Overall, Clark’s impact on Iowa’s economy has been remarkable. Her talent, charm, and record-breaking performances have not only elevated women’s basketball but have also provided a significant boost to the local economy. Clark is a true superstar both on and off the court, leaving a lasting legacy in Iowa that will be felt for years to come.
