Expedia Group, a leading online travel agency, has announced a partnership with Amadeus, a leading travel technology innovator, to deploy New Distribution Capability (NDC) technology. NDC technology allows airlines to create and customize offers using the latest merchandising techniques, presenting them in a way that enhances the shopping experience for travel sellers and customers. This agreement demonstrates Amadeus’ dedication to advancing the industry towards modern retailing practices, supporting industry growth and improved traveler experiences.
Amadeus and Expedia Group have worked together for nearly twenty years, building a strong partnership that has contributed to the growth of the travel industry. By integrating Amadeus’ NDC content into their connectivity portfolio, Expedia Group is taking a major step forward in their collaboration, demonstrating their commitment to providing travelers with personalized experiences and a wide selection of choices. According to officials from both companies, this collaboration will enable stakeholders to maximize the potential benefits of NDC technology.
Amadeus is focused on leveraging their relationships with airlines and travel sellers to promote cross-industry collaboration, ensuring that travelers everywhere can enjoy the advantages of this technology. By working together, Amadeus and Expedia Group are contributing to the ongoing evolution of the travel industry towards more efficient and customer-centric practices.
