Apple is launching a new series of sessions at its retail stores, focusing on small business owners and entrepreneurs. These sessions, known as “Made for Business,” are designed to provide free opportunities for entrepreneurs to learn how Apple products and services can support their growth and success.
The “Made for Business” sessions will be led by successful small business owners who will share their experiences using iPhone, iPad, and Mac to build their businesses, reach customers in new ways, and drive their organizations forward. The sessions will also cover topics such as Apple Business Connect, Apple Business Essentials, and Tap to Pay on iPhone.
Apple’s initiative will kick off during National Small Business Week in the U.S., with six “Made for Business” sessions taking place in various cities throughout May. Ongoing programming will be available in select stores around the world throughout the year. The sessions will feature small business owners with unique stories, highlighting how Apple products and services have powered their businesses’ success.
According to Deirdre O’Brien, Apple’s senior vice president of Retail, the company recognizes that small businesses are the backbone of local communities and is constantly innovating to help them at every stage of their growth. Apple’s retail stores provide exclusive experiences like community and education sessions, free Today at Apple programming
