The merger between Gundersen Health System and Bellin Health in 2022 has led to a potential name change for the organization. In October 2023, Bellin Gundersen Health System, Inc. filed a trademark application for the name Emplify Health with the United States Patent and Trademark Office. However, it is still unclear if and when the organization will decide to use the new name and logo.
This rebranding could signal a new chapter in the history of these institutions and how they are perceived by the community. If it occurs, it will be interesting to see how it impacts the overall healthcare experience for individuals in the regions served by Gundersen Health System and Bellin Health. By creating a unique brand identity, the newly merged organization may be aiming to distinguish itself in the healthcare industry and attract a larger patient base. It will be important to monitor any further developments related to this potential name change and how it aligns with the mission and values of both Gundersen Health System and Bellin Health.
