As the election approaches and polls suggest a close race, Democrats are hopeful that Taylor Swift will once again lend her support to Joe Biden, as she did in 2020. On the other hand, Republicans are cautious about this possibility, with Donald Trump reportedly claiming privately that he is more popular than the singer and has a larger fanbase than Swifties.
It is difficult to determine the exact influence that a celebrity, no matter how famous or wealthy, can have on an election. In fact, a study conducted in 2020 by Whitman/MRC Data found that some celebrities were more effective in persuading their fans to vote in recent presidential elections than others.
As speculation continues about Taylor Swift’s potential impact on the race for the White House, both parties are closely monitoring her next move. Will her endorsement sway voters or will her influence be less significant than anticipated? Only time will tell as the election draws nearer.
