Walt Disney, Warner Bros. Discovery, and Fox are set to launch a sports-streaming service named Venu Sports. The CEO of the venture, Pete Distad, confirmed that the service is on track for launch in the fall. Announced in February, Venu Sports aims to attract younger viewers not watching cable TV through a bundled offering of professional and collegiate sports rights like the NFL, NBA, and FIFA World Cup.
Venu Sports will be accessible directly through a new app, and subscribers will have the option to bundle the service with Disney+, Hulu, or Max. The joint venture still needs regulatory approval and the finalization of definitive agreements among the companies. Fox CEO Lachlan Murdoch previously stated that they expect 5 million subscribers within the first five years of launch.
The addressable market for Venu Sports is anticipated to be between 50 million and 60 million viewers. Murdoch expressed confidence in overcoming regulatory hurdles for the venture. Venu Sports aims to capture a significant market share of sports streaming services by offering a broad portfolio of sports content to a younger audience.
