Netflix is considering offering a free subscription plan to reach a wider audience in certain markets, similar to traditional ad-supported television channels. The platform tested a free subscription plan for smartphones in Kenya last year, which provided access to a limited catalog of content without ads. However, discussions about the viability of a free plan have been ongoing internally at Netflix and are still in the discussion phase.
The potential for a free subscription plan on Netflix is also driven by the advertising business, where the platform has explored partnerships with advertisers. Unlike other competing platforms like Disney and Amazon, Netflix’s approach would be to offer a cheaper plan with a reduced catalog and ads, rather than incorporating ads for all subscribers who must pay more to remove them. This free plan would serve as an incentive for those who cannot afford the cost of a subscription and create more advertising inventory for the platform.
Overall, while the idea of a free subscription plan on Netflix is still being discussed internally at the company, it represents a potential strategy for the platform to expand its audience and adapt to changing trends in streaming services and advertising practices.
