In recent news, Italian spirits group Campari has finalized the acquisition of French cognac brand Courvoisier for 1.08 billion euros. This marks the largest transaction in its history and continues Campari’s trend of strategic acquisitions since 1995. The negotiations with Beam Suntory began in December 2023 and were solidified in February.
Campari, founded in 1860, has evolved into a multinational company with a presence in over 190 countries and a diverse portfolio of around fifty brands, including Aperol, Grand Marnier, and Picon. With the addition of Courvoisier to their roster, they are further expanding their reach and strengthening their position in the spirits industry.
In addition to this acquisition, there is also a provision for an additional payment of 112 million euros in 2029 contingent upon meeting specific sales targets. This shows Campari’s commitment to long-term growth and success.
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