Cadbury’s Bournville Factory to Remain “Home and Heart” of Business for Years to Come
Mondeléz International, the parent company of chocolate giant Cadbury, has reaffirmed its commitment to keeping Bournville as the “Crown Jewels” of their business for years to come. The factory, which is celebrating its 200th anniversary this year, is seen as a significant part of the company’s heritage and future plans.
Managing director Louise Stigant expressed her privilege of being part of a company with such rich history. She emphasized that celebrating 200 years is a significant milestone for the brand, something that few businesses can claim. Despite a hostile takeover by American firm Kraft in 2010 and subsequent challenges, Cadbury pledged to maintain production at Bournville.
Since becoming part of Mondelez International in 2012, Bournville has been named the Global Centre of Excellence for chocolate research and development. Although there have been some job losses and production moved to Poland, Ms. Stigant highlighted that the company has invested £270m in the UK business since taking it over 14 years ago, with Bournville at the forefront of their plans.
Ms. Stigant described Bournville as a “Crown Jewel” globally, emphasizing its importance within the company. She said that their objective is for Bournville to remain the central location and heart of Cadbury. Despite changes over the years, Bournville continues to hold a key position in the company’s operations and future plans.
