ByteDance, the parent company of TikTok, is using its Lemon8 app to maintain a presence in the social media landscape amidst growing concerns about a ban on TikTok in the United States. Launched by Heliophilia and ByteDance in 2020, Lemon8 is a photo-focused social network that has seen significant growth in recent months. According to data from Apptopia reported by the New York Post, Lemon8 experienced an impressive 19 percent increase in users in March.
The success of Lemon8 can be attributed to ByteDance’s strategy of leveraging influencers to promote the app. The company is reportedly paying influencers to use and promote Lemon8, which may be its response to potential challenges with TikTok. With a possible ban looming over TikTok following a bill passed in the House of Representatives that could force ByteDance to sell the platform, ByteDance is exploring new opportunities and reaching audiences through different channels on Lemon8.
In an effort to adapt its strategies and ensure continued success in the social media market, ByteDance is leveraging its influence on Lemon8 to navigate potential challenges with TikTok. The company’s approach allows it to explore new opportunities and maintain a presence in the social media landscape even if TikTok were to be banned in the United States.
