In an effort to revamp its Amazon Fresh stores, the company is replacing its Just Walk Out technology with smart carts that allow customers to skip the checkout line and view their spending in real time. This decision comes after receiving feedback from customers who wanted to see their receipts and savings as they shopped.
Amazon operates dozens of Fresh grocery stores across the country, and is focusing on remodeling existing stores and selectively opening new ones. The company’s foray into the grocery sector has faced some challenges, with CEO Andy Jassy acknowledging that the company is working to find the right formula to have a larger impact on physical grocery.
While Just Walk Out technology will no longer be available in Amazon Fresh stores, it will still be offered in Amazon Go stores and some smaller Amazon Fresh stores in the U.K. The company will also continue offering the technology to third-party retailers, providing a cashier-free shopping experience.
With this shift in technology at Amazon Fresh stores, customers will now have the convenience of skipping the checkout line while also being able to track their spending in real time, addressing the needs and preferences of shoppers.
