Amazon reported a record-breaking delivery speed for its Prime members in the first quarter of 2024. The company delivered over 2 billion items to customers within one or two days, beating Wall Street expectations. In major cities like London, Tokyo, and Toronto, three out of four items ordered were delivered within the same window.
Blake Droesch, a senior analyst at Emarketer, highlighted Amazon’s strong growth in online sales during the first quarter of the year. He noted that Amazon’s commitment to free and fast delivery through Prime membership is a crucial factor in attracting customers to the platform. This service is particularly appealing to consumers looking for household items and consumer packaged goods.
To further incentivize customers to shop on their platform, Amazon has announced plans to increase its grocery offerings by providing free delivery on grocery orders over $35 from stores like Whole Foods and Amazon Fresh. This move is part of an ongoing grocery war among retail giants, as companies look for ways to gain market share and retain customers.
