Amagi has recently deployed their Zero Slate technology on Vizio’s WatchFree+ channels, marking the first showcase of the solution as part of Amagi’s Stream Personalization initiative. This new offering aims to enhance the streaming experience by dynamically adjusting the length of ad breaks on a per-viewer basis, eliminating the need for filler content. The personalized approach has already shown success, with a 20% increase in viewership reported on Vizio’s channels using the Zero Slate capabilities.
Data from Amagi Analytics indicates that slates, commonly used to fill unsold ad pod time, may increase viewer churn in today’s Free Ad-supported Streaming TV (FAST) ecosystem. The success of Zero Slate in boosting viewer engagement highlights the importance of personalizing ad pod length to provide high-quality viewing experiences. This capability is just the beginning of Amagi’s efforts to offer more engaging linear viewing experiences through Stream Personalization.
Vizio’s group vice president of platform content and partnerships, Katherine Pond, expressed excitement about the partnership with Amagi and the expansion of Zero Slate technology across more channels. Amagi’s co-founder and chief revenue officer, Srinivasan KA, also emphasized the potential impact of Stream Personalization on transforming the linear viewing experience. This collaboration showcases the commitment of both companies to enhancing user experiences and delivering personalized content.
