The German Football Association (DFB) has decided to redesign the number ‘4’ on Adidas national shirts following controversy over its similarity to the symbol used by the SS, the Nazi paramilitary units. This decision came after social media users began creating T-shirts with the number ’44’, which resembled the Schutzstaffel logo.
Although the number 44 is not currently used by the German men’s or women’s teams, Adidas allowed customers to personalize jerseys with numbers and names. Images of jerseys with the number 44 were widely shared online, prompting Adidas to quickly block the option to customize jerseys with this number. An Adidas spokesperson emphasized the company’s opposition to xenophobia, anti-Semitism, violence, and hate in any form.
As of Tuesday, the customization option for German team jerseys has been removed from Adidas’ websites, while it remains active for other nations’ kits. The DFB announced that they will work with their partner 11teamsports to create an alternative design for the number four that complies with UEFA rules.
This move demonstrates a commitment to addressing concerns raised by the public regarding potentially offensive imagery and upholding values of inclusivity and respect in football. Sports organizations and brands must be mindful of their designs and customization options, as they can have a significant impact on public perception and potential harm.
