Proforma, the Top 40 distributor in the promotional products industry, has announced the addition of new team members to its roster. In recent months, the company hired Bori Ly as the vice president of business development and Meg Erber as the director of sales. These hires come on top of Charity Gibson’s appointment as chief marketing officer in August 2023.
Ly was previously the regional vice president of strategic operations support at American Solutions for Business (ASI, 120075) and has over two years of experience in coaching sales representatives, securing national accounts, and selling e-commerce solutions. He was drawn to Proforma by its $30 million investment in technology and believes it will lead to success by enabling affiliates to secure large enterprise accounts and e-commerce clients. Muzzillo, the founder of Proforma, commended Ly’s extensive experience and leadership skills, citing him as an ideal candidate to help drive the company’s recruiting efforts and facilitate the growth of distributor owners.
Erber is a prominent figure in the promotional industry known for her expertise as a podcaster, educator, and volunteer. She brings a wealth of experience to Proforma and will be responsible for leading the company’s sales efforts. Gibson is an industry veteran and educator who is recognized for her influential presence on social media and frequent speaking engagements at trade shows. She will be responsible for developing and executing Proforma’s marketing strategy.
Proforma achieved a notable ranking as the fifth-largest distributor in the industry based on reported 2022 North American promotional product revenue of $620 million. To stay updated on the latest industry news, subscribe to PromoGram for important updates.
In conclusion, Proforma continues to enhance its promotional talent by adding new team members with extensive experience and leadership skills. With these hires on board, Proforma is well positioned to advance its recruiting efforts in the promotional products industry while facilitating growth among distributor owners.
