Understanding AMP Pages and Data Collection: Protect Your Privacy and Personalize Your Ads

As a journalist, I would rewrite the article to make it more unique and interesting for the readers. Here’s my version:

When browsing AMP pages, it is crucial to manage your consent settings. AMP pages are mobile pages built using Google AMP technology that offer a faster and smoother browsing experience. However, when visiting non-AMP BBC pages, you may need to reset your preferences.

As a web user, you should be aware of the limited information that is collected strictly necessary for the web page to function properly. This essential data collection helps provide a seamless browsing experience without requiring your consent.

If you choose to give consent to data collection on AMP pages, you are allowing for personalized ads to be displayed based on your interests. Learn more about how the BBC and its advertising partners use this information to tailor advertisements that are relevant and engaging to you.

It’s important to note that if you reject data collection on AMP pages, you will still see advertisements but they will not be personalized. You have the option at any time to access “Ad Choices / Do not sell my info” in the footer and update your preferences according to your needs for a tailored browsing experience.