As Advent approaches, the city is already getting into the holiday spirit with the first decorations being put up in shop windows. One of the most eagerly anticipated displays is the carefully designed window of artist Saša Šekoranja’s flower studio located in Držislavova, Zagreb. Every year, his window features letters and greeting cards with good wishes, from which pigeons weave a wreath and carry them into the world.
Šekoranja describes his display as white, gentle and calm, just like in the song ‘The first snow’ by Gabi. The warm ambiance of this art installation is further enhanced by flickering candles, gold printing on the letters and roses dipped in wax. The visual appeal of this festive display captures the spirit of the holiday season and brings joy to those who pass by the window.
The thought and care put into designing this display by Saša Šekoranja create a sense of anticipation and excitement for the upcoming holiday season in Zagreb. The use of symbolic elements such as pigeons carrying good wishes into the world adds depth and meaning to the display making it more than just a collection of decorations but rather a thoughtful and artistic expression of the holiday spirit. Overall, Saša Šekoranja’s flower studio window display is a beautiful and heartwarming addition to the festive atmosphere of Advent in Zagreb.