The App Store’s application tracking transparency policy has prompted YouTube to request permission from its iOS app users to track their activity for advertising purposes. In response to the introduction of iOS 14 in 2021, developers are required to obtain explicit consent from users before collecting any data for advertising purposes.
YouTube is set to implement a permission request window on its iOS app that will detail the data information collected by the app. This window will allow users to give their consent or refuse permission for the app to use their advertising identifier. The window will not appear for users with a Premium subscription or children’s accounts.
The one-time permit granted through this window will only allow tracking user activity in other apps and websites, giving users the flexibility to choose whether they want personalized ads within the YouTube app or opt-out to keep their experience less personalized. Overall, this measure aims to ensure transparency and user control over their data within the YouTube app on iOS devices.