Wayfair, a $7.25 billion online retailer, has recently expanded into brick-and-mortar stores. In May, the company opened its first physical store outside Chicago. I visited the store and found it to be a better option compared to a visit to Ikea. The store offers a unique shopping experience that is different from the usual online shopping experience.
Wayfair has been operating as an online-only retailer for 22 years, but the opening of its brick-and-mortar store in Wilmette, Illinois marks a new chapter for the company. The store, spanning 150,000 square feet and two stories, offers a wide range of furniture, decor, appliances, and more. This move into physical retail is a significant step for a brand that’s known for its convenience and selection.
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