Wayfair, a well-known online store for home goods, recently opened its first brick-and-mortar mega-store in Wilmette, Illinois. The store is located just off the Edens expressway and offers a unique shopping experience that complements the online platform.
Excited shoppers flocked to the store on opening day to explore and interact with the products they want for their homes. Many customers expressed their preference for shopping in stores over online ordering, citing the ability to physically touch and see products as a key advantage.
The decision to open a physical retail space was driven by Wayfair’s desire to serve customers in multiple ways. The store features a wide range of items, with a selection of 80,000 products compared to the 30 million available online. This allows customers to see and touch products before making a purchase, which many prefer.
Customers were treated to a five-day celebration at the grand opening, complete with a DJ and surprises. The store spans 150,000 square feet and offers ample space for customers to browse and make purchases. Additionally, each product in the showroom comes with a QR code that links customers to the website for more options.
For customers like Barbara Sherman and Margo and Vince Brown, being able to sit on a couch before purchase or play a game of foosball in the store adds value to their shopping experience. Each product in the showroom has been carefully curated to provide customers with unique options that are not available online.
Wayfair’s expansion into physical retail reflects their commitment to meeting customer needs and providing a well-rounded shopping experience. By offering both an online platform and a brick-and-mortar store, Wayfair is able to serve customers in multiple ways and provide them with the best possible shopping experience.
