Craig Scott, chief executive officer and president of FUUZ, discusses exactly where some SMBs go incorrect in beginning their technologies journey with standalone applications.
SMBs are suffering from “information overload,” generated by a flood of information from social media, promoting and other sources. And when it comes to acquiring the technologies required to make sense of it, “there’s an overwhelming quantity of buzzwords to navigate via,” Scott says. Lots of vendors “are attempting to sell you software program rather than partnering with you for your continued results.”
Software program “point solutions” — applications made to address a single job — are “one-trick ponies,” Scott says. Businesses lured by the guarantee of “intuitive” and “easy-to-use” tools come across themselves stuck with outdated technologies as they attempt to develop. Additionally, point options frequently outcome in siloed information that can not be shared across the organization. In the finish, “SMBs are compiling information extra than they’re in a position to act upon it. That is difficult and frustrating.”
The greatest misstep that an SMB can take in acquiring software program is to do so “without a clear vision of your future state,” Scott says. Focused on troubles of the moment, and restricted in their sources for investing in technologies, smaller sized businesses frequently neglect to take the longer view of what they definitely need to have. “That leads them down a disastrous path appropriate from the starting.”
An additional popular error is to believe of an enterprise resource arranging method as a comprehensive answer. In reality, Scott says, a lot of ERPs are just a conglomeration of point options that are cobbled collectively, leaving purchasers with the similar inability to unify information across the organization.
Scott recommends that SMBs adopt 3 guiding principles in acquiring technologies: Don’t invest without the need of obtaining a method in hand. Concentrate on a platform strategy to the technologies stack. And do not fail to take into consideration software program-as-a-service (SaaS) applications, which he says are superior in terms of safety, usability and price.