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Greeneration, a modern vertical farm in Dubai, has partnered with renowned chefs and restaurants in the UAE to improve the hospitality sector and dining experiences. The company is committed to using the latest agricultural technologies locally to produce crops that meet the highest sustainability standards and reduce their environmental impact, in response to the increasing demand for fresh products in Dubai.

The farm uses advanced vertical farming methods to provide fresh, high-quality, pesticide-free products. With a diverse portfolio of over 70 rare crop varieties, including edible flowers and leafy plants like shiso, acacia, watercress, and marigolds, as well as popular microgreens like pea shoots, basil, mustard plants, and watercress, Greeneration can customize production to meet the needs of its customers.

Greeneration’s founder Roman Ulyanov emphasizes the company’s focus on producing rare, high-quality crops locally to ensure sustainability and enhance dining experiences. Chefs appreciate the rarity and quality of the products as well as Greeneration’s commitment to sustainable production practices.

Through hydroponic farming techniques in its local vertical farms, Greeneration significantly reduces carbon emissions and water consumption compared to traditional farming methods. This approach helps restaurants and hotels achieve their sustainability goals by reducing their environmental footprint and supporting environmentally-friendly systems.

Greeneration supplies fresh crops to over 20 clients, including top restaurants and hotels in Dubai. Its efforts contribute to creating a more sustainable and environmentally-conscious hospitality industry in Dubai by providing dishes made with the finest fresh ingredients and rich flavors while reducing waste from food production.

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