The upcoming upfront week is set to be an exciting time for the sports media industry, with major media companies focusing on sports advertising sales and partnerships. On Monday, NBCUniversal will kick off the week at Radio City Musical Hall, while Fox will follow at the Hammerstein Ballroom on Tuesday. Disney will present from the North Javits Center on Wednesday, highlighting their upcoming ESPN Flagship product and sports content across various platforms.
On Thursday, Netflix will make their second appearance in upfront week after a virtual presentation last year due to the writers’ strikes. Amazon will debut at Pier 36, with a focus on sports content including “Thursday Night Football,” WNBA, and NWSL. Warner Bros. Discovery will go on Wednesday morning at The Theater at Madison Square Garden, with a spotlight on their involvement in the forthcoming NBA media rights deal.
Overall, major media companies are expecting a significant portion of upfront volume to be dedicated to sports, with a strong emphasis on content offerings across linear, digital, and streaming platforms.