In a recent interview with tech YouTuber Marques Brownlee, Apple CEO Tim Cook discussed some of the company’s most famous products. When asked to blindly rank five of Apple’s most popular products, including the Vision Pro, iPad, MacBook Air, iPhone, and the Magic Mouse, Cook was quick to highlight the importance of getting the ergonomics right.
While the Magic Mouse has been one of Apple’s most controversial products due to its design and charging system, Cook described its creation as an “incredible moment.” He emphasized how crucial it was for Apple to establish characteristics that resonate with consumers in order to set a foundation for success. The Magic Mouse 2 faced criticism upon release in 2015 for its design and charging system, but Cook highlighted its importance in Apple’s product lineup.
Cook also reflected on one of Apple’s most iconic product launches when Steve Jobs unveiled the MacBook Air in 2008. Jobs famously pulled the MacBook Air out of a manila envelope to showcase how thin and portable it was. According to Cook, this moment defined the device and set the foundation for its success. Overall, Cook emphasized that getting things right is key for any successful product launch at Apple.
