A common issue with strategy frameworks is that while they can help determine if an opportunity is worth pursuing or if a chosen strategy will be effective, they often fall short in identifying the opportunity or developing the strategy in the first place. To address this gap, this article presents a new framework that has been developed through a thorough analysis of the creativity literature. This framework aims to provide a systematic approach to identifying potential strategies.
The framework categorizes all strategies into four groups, ranging from the least creative to the most creative. These categories include adapting an existing industry strategy, combining different existing industry strategies, importing strategies from other industries, and creating an entirely new strategy from scratch. By using this framework, businesses can better evaluate which types of strategies might be most effective for their specific situation and goals.
By utilizing this new framework, organizations can enhance their strategic planning process and increase the likelihood of developing innovative and successful strategies. This approach not only helps identify new opportunities but also allows businesses to craft unique strategies that set them apart from competitors and drive future growth and success. With a focus on creativity and systematic analysis, this framework can be a valuable tool for businesses looking to excel in today’s ever-evolving marketplace.
