In an exclusive interview, Robert Zadrazil, Country Manager Austria at UniCredit, discusses the bank’s commitment to sustainability and its role in shaping a sustainable future. The conversation takes place against a backdrop of rugged mountain peaks and glaciers, framed by a stunning piece of art by Herbert Brandl.
Mr. Zadrazil emphasizes that sustainability and ESG (Environmental Social Governance) are critical topics for the bank’s strategic direction. While the current economic climate poses challenges for SMEs and family businesses, he sees UniCredit’s responsibility as finding solutions with its customers, even in difficult times.
UniCredit is actively tackling real estate financing as a current challenge. However, the bank has been selective in choosing projects that align with its values, even if it means losing market share. Sustainability and ESG considerations are integrated into all aspects of the bank, affecting core business, financing, investment products, and risk management.
UniCredit aims to optimize its portfolio by 2030 through green financing initiatives, partnerships and collaborations. The bank may reject deals that do not meet ESG criteria while setting clear objectives and regulations for each industry. Supporting companies in their sustainability transformation is a top priority for UniCredit Bank Austria as they discuss whether investments are “semi-green” or “brown.”
In recognition of its climate protection measures, UniCredit Bank Austria was named a “pioneer” in the WWF banking study. The bank is committed to decarbonizing its core business and offers a wide range of sustainable financial products. UniCredit is also part of KURIER’s “Climate Hours” climate initiative along with Glacier to train employees on climate issues and help them become more sustainable partners to their clients.
Sustainability is becoming an increasingly important criterion for companies looking to remain competitive in the marketplace. With an estimated 140-150 billion euros needed to meet climate goals by 2030 alone, companies that do not comply with ESG guidelines risk facing significant challenges.
Mr. Zadrazil believes that change should come from owners and entrepreneurs themselves recognizing the competitive advantages that come with adopting sustainable practices. Regulatory environments and EU taxonomies also drive UniCredit to define portfolios and goals accordingly while supporting companies on their sustainability journey as financial partners.
Overall Mr Zadrazil concludes that sustainability is not just an issue but it’s becoming an integral part of every business strategy
