A new framework, based on extensive research in creativity literature, aims to fill the gap left by traditional strategy frameworks when it comes to identifying opportunities and crafting successful strategies. This article introduces this innovative approach, which classifies strategies into four distinct categories, ranging from the least creative to the most innovative.
The first category involves adapting an existing strategy within the same industry. The second category focuses on combining different existing industry strategies. The third category explores importing strategies from other industries, while the fourth and most creative category involves creating a entirely new strategy from scratch.
By categorizing strategies in this way, the framework provides a clear roadmap for strategic decision-making that encourages creativity and innovation. It offers a systematic approach to generating new ideas and exploring opportunities that may not have been considered otherwise. This framework has the potential to revolutionize the way organizations approach strategy development and opens up new possibilities for growth and success in an increasingly competitive business environment.