As a journalist, I rewrote the article to make it unique. Here is the new version:
Mark Schindele, Executive Vice President and Chief Stores Officer at Target, highlighted the importance of technology in transforming the retail industry. The adoption of GenAI technology has played a pivotal role in accelerating innovation across Target’s operations, creating opportunities for growth in the business.
One of the innovative tools introduced by Target is Store Companion, an app that serves as a store process expert and coach for store team members. Available on handheld devices, this chatbot offers immediate answers to queries about procedures and helps new and seasonal team members learn on the job. Brett Craig, Executive Vice President and Chief Information Officer at Target, expressed his excitement about Store Companion’s potential to simplify daily tasks and improve efficiency in responding to guest requests.
The pilot program for Store Companion is currently underway in around 400 stores, with feedback from team members being used to enhance the tool before a full-scale rollout. Jake Seaquist, Store Director at one of the pilot stores in Champlin, Minnesota, emphasized the positive feedback received from team members regarding the app’s ability to streamline tasks and allow more time for serving guests. Team members have actively contributed their expertise and materials to shape the tool since the pilot program commenced.