The Tennessee Titans have signed an exclusive long-term agreement with Fanatics to manage all retail sales for the team, starting immediately and continuing into the future. This agreement includes both online and physical retail locations, with the launch of a new titansteamstore.com website and the upgrade of all retail spaces within the current Nissan Stadium in Nashville.
Under this partnership, Fanatics will also be involved in the planning and development of a 14,000-square-foot, two-story team store for the new venue, set to open in 2027. This will be Fanatics’ 28th retail partnership within the NFL.
It is important to note that this agreement between the Titans and Fanatics does not involve any sports betting, as Fanatics Sportsbook is already licensed in Tennessee. The Titans have existing partnerships with BetMGM and DraftKings for sports betting opportunities.