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As Valentine’s Day approaches, the operator of a floral shop in Grinnell says that some people are scaling back their purchases this year. Stephanie Latimer says it’s not a huge shift, but she has noticed that people are moving away from the traditional large bouquets of red roses and opting for smaller, more compact options.

Latimer believes this change is due to the changes in the economy. She says people are trying to save a little money and they may buy some add-ons like balloons to go with their smaller flower bouquets. Latimer is involved in the National Alliance of Florists Association and sees similar purchase trends across other states.

Business at her shop will peak today and tomorrow, as she expects to see a full store and phones ringing off the hook. Latimer believes that many people likely shifted their focus to getting a Valentine’s Day gift after the football season ended on Sunday. By Pat Powers, KQWC, Webster City.

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