In just over a year, Meta Platforms’ social media service Threads has reached an impressive milestone of over 175 million monthly active users, according to CEO Mark Zuckerberg. This news comes just before the app celebrates its anniversary. Despite not disclosing daily active users or average user engagement metrics, these numbers indicate significant growth since February.
Threads quickly gained popularity worldwide and became a competitor to X (formerly Twitter). It was particularly successful in some regions, attracting 100 million users in less than a week after its initial release. One of its key features that helped it stand out was its integration with Instagram, making it easy for existing users to create Threads profiles. Unlike other platforms, Threads does not display advertisements to users, which contributed to its success.
Although Threads was introduced to the EU market at the end of 2023, this delayed entry may have impacted its user base in the region. However, Meta remains optimistic about the platform’s future as it continues to grow and evolve with Meta’s established presence in the social media landscape through Instagram and Facebook.
