Since the last time I wrote about it, TV viewership has declined significantly. This is not just an issue with “The Daily Show” but a trend that has affected linear TV as a whole. Many people have stopped paying for TV and instead turned to streaming services such as Netflix or social media platforms like YouTube and TikTok.
Those who still watch TV are an aging and shrinking group, according to data from Nielsen. In 2015, TV attracted 103 million people a night, but that number has now decreased to 57 million. Additionally, the median age of TV viewers has jumped from 51 to 62.
Nielsen’s data also reveals a decline in average viewership across both prime-time and late-night TV since 2015, particularly among the youngest adult viewers. The median age of TV’s remaining viewers has continued to rise as well.
It’s no surprise that these trends are happening, but it’s still striking to see the data laid out so clearly. It will be interesting to see how Stewart and his fans will fare against this backdrop.