Social networks are lucrative businesses that thrive on user engagement to generate revenue. The primary currency of these platforms is the user and the amount of time they spend on them each day. Every action you take on social media platforms such as Instagram, TikTok, or YouTube is meticulously analyzed by algorithms to personalize content to your interests and keep you engaged for as long as possible. Furthermore, this data is used to construct user profiles, which are subsequently sold to advertising companies.
According to the Global Digital Report, Colombia has 39.5 million active internet users per month, with a majority using social networks like Facebook, YouTube, Instagram, and TikTok. Colombians spend an average of more than three hours per day on these platforms, which is comparable to the time spent watching television.
TikTok has emerged as the most popular social network in Colombia, with users spending the most time on this platform. Each social network offers tools to help users manage their screen time and set reminders to take breaks. By utilizing these features, users can reduce excessive screen time and prioritize other critical aspects of their day.
In addition to the tools provided by social networks, both Android and iPhone systems offer features to assist users in controlling their screen time. By employing settings such as ‘Screen Time’ on iPhones and ‘Digital Wellbeing’ on Androids, users can monitor their app usage, set time limits, and receive notifications to disconnect.
Ultimately, it is crucial for users to be mindful of their screen time and take proactive measures to curb excessive usage on social media and other digital platforms. By setting boundaries and taking breaks, users can achieve a balance between technology use and other essential activities in their daily lives.
