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The key to unlocking the full potential of generative artificial intelligence in agriculture lies in having good quality data. Without clean data, the promises of this technology will not be realized. This is why Amie Thesingh, president of ag solutions and chief technology officer at Wilbur-Ellis, emphasizes the importance of collaboration on data and technology across the industry.

According to Thesingh, technology should not aim to completely upend the existing system but rather work to integrate different technologies to create a more cohesive solution for farmers. This collaborative approach involves bringing together different ideas and technologies to address the specific needs of farmers. By working together, the industry can create more effective solutions that benefit growers.

The shift towards a more collaborative ecosystem approach in agriculture is an exciting opportunity to better serve the needs of farmers. Thesingh believes that solving the challenges faced by farmers is not about finding a unicorn solution but rather about putting together different pieces in the right way. This approach involves combining various technologies and ideas to create a more comprehensive solution for growers.

In conclusion, collaboration and integration are crucial in driving technological advancements in agriculture. By focusing on building on good quality data and integrating different technologies, the industry can work towards more effective solutions that benefit farmers.

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