A recent report by RRD reveals that marketers are increasingly leveraging technology to enhance their print campaigns. The study shows that 31% of marketers plan to incorporate AI into their print marketing strategies, while 32% are already utilizing this technology. Additionally, 39% of marketers have adopted web-to-print technology, citing benefits such as reduced costs through on-demand printing, personalization and customization of messages, improved efficiencies, streamlined workflow, and enhanced brand consistency.
Furthermore, half of marketers reported using QR codes in their print marketing, indicating a continued trend in the use of this technology. This demonstrates how marketers are adapting to changing consumer behaviors and preferences by incorporating digital elements into traditional print campaigns. Overall, the findings suggest that marketers are recognizing the importance of integrating technology with print marketing to enhance engagement, drive results, and stay ahead in a competitive market.
