In 1981, Terraillon, a French SME that has been around for over a century, was sold for a symbolic franc. The company has since undergone many changes and challenges, but it has managed to maintain its market presence as a heritage brand. Recently, the company repositioned itself with a focus on well-being, expanding its product offerings to include small household appliances, alarm clocks, and connected devices. Despite this shift in direction, Terraillon’s quietly dominant presence in the industry speaks volumes about its enduring legacy and adaptability to changing market demands.
Didier Bollé describes Terraillon as the awakening of the sleeping beauty. As CEO of the company since 2012, he has seen firsthand how Terraillon’s equipment is built to withstand demanding tasks. Whether weighing a canoe or heavyweight judoka Teddy Riner standing at 2 meters tall and 140 kg, Terraillon’s products are designed to handle anything that comes their way. Despite going through highs and lows throughout its history, Terraillon remains a steady presence in the industry as an iconic brand with a long-standing legacy.