In September 2023, Tempest, a leading provider of software, website, and digital marketing solutions for the destination marketing industry, acquired Huddle Up Group’s Sports Tourism Index™ platform. Since then, the company has been working on an enhanced version of the platform that includes innovative features and expanded capabilities to better serve the sports tourism industry.
“We are thrilled to launch the Sports Tourism Index 2.0,” said Alex Heimann, CEO of Tempest. “The feedback from our users has been instrumental in shaping this new version, and we are confident it will significantly benefit DMOs in their efforts to attract and manage sporting events.”
Some key updates in the platform include enhanced event search with predictive capabilities, additional filters, and a card view for destination organizations. Additionally, the platform now offers dynamic real-time Index scoring, on-demand Sports Tourism Index™ reports, detailed facility spaces management, advanced team user management, and improved event matchmaking.
For sports events rights holders, the platform now offers improved facility search with predictive capabilities, additional filters