TelevisaUnivision and Shopsense AI Join Forces to Revolutionize the Viewing Experience

TelevisaUnivision, a leading Spanish-language television network, is partnering with Shopsense AI to boost engagement among its viewers. This collaboration will incorporate Shopsense AI’s retail platform into events such as the Latin American Music Awards, which will be broadcast live on Univision, UNIMÁS, Galavision, and ViX.

During the upcoming awards ceremony, TelevisaUnivision will encourage viewers to explore a curated selection of products related to the celebrities featured in the program. The show will be hosted by Alejandra Espinoza, who will offer viewers a glimpse into the platform. This year’s Latin American Music Awards will feature artists like Marc Anthony, Farruko, and Becky G, among others.

Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision expressed excitement about the partnership with Shopsense AI. She stated that it would enhance the audience’s viewing experience and create engaging opportunities for advertisers to connect with consumers in meaningful ways. This collaboration aims to seamlessly integrate retail options into the content, allowing partners to reach out directly to their target audience through show-specific digital stores.

Shoppable TV has become increasingly popular among television networks such as NBCUniversal, AMC Networks, and Paramount Global. By featuring QR codes and dedicated URLs, Shopsense directs viewers directly to product pages where they can purchase items featured in the content without leaving their couch.

TelevisaUnivision and Shopsense will offer four curated collections showcasing fashion trends, awards program aesthetics, regional Mexican and urban music styles, and affordable dress-like-the-stars options for fans.

Overall this partnership between TelevisaUnivision and Shopsense AI is an innovative approach that brings together entertainment and commerce creating an engaging experience for both audiences and advertisers alike.