G2, a B2B software review website, has partnered with TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services. The goal of the partnership is to deliver contextually relevant content experiences to audiences by combining TechTarget’s independent editorial and G2’s user-generated insights.
As part of the new partnership, the companies will release G2 TechBlend, a content solution that blends TechTarget’s contextually relevant editorial content with insights, news and trend analysis from G2. Additionally, new site features will be introduced on the TechTarget website, including more than 2.4M peer reviews from the G2 marketplace.
Rebecca Kitchens, President of TechTarget, stated “Today’s B2B tech buyers are progressing further through the buying cycle than ever before speaking to a vendor. Throughout this journey, they look to trusted online sources to educate themselves on the specific solutions that will help their organizations address the challenges they face. By exposing our content to each other’s audiences, we can bring insights that significantly better serve the needs of B2B tech buyers.”
This partnership closely follows TechTarget’s acquisition of Informa Tech’s digital businesses last year in order to create a global platform in B2B data and market access.