The Swiss paper factory in Perlen, Lucerne is facing a challenge of sourcing enough recycled paper for production due to the shortage of waste paper caused by the decrease in the number of newspapers, magazines, and brochures being read on paper. In response to this issue, the company is now seeking buyers in Turkey and India, taking advantage of the closures of paper factories in Europe.
The company has expanded its sales markets beyond Switzerland to reach customers in Germany, Italy, and France. Although international sales come with increased transportation costs, Perlen is focusing on expanding its customer base to sustain its operations. Despite fierce competition from manufacturers constantly vying for customers based on price, Perlen remains optimistic about its future profitability thanks to its efficient operations and market share growth.
Perlen believes that despite the rise of digital media, printed newspapers and magazines will continue to have a place in the market. The company is focused on adapting to changing market conditions and expanding its customer base to ensure its long-term success in the industry.