In recent news, the Insurance Institute for Highway Safety (IIHS) conducted a survey that found a majority of drivers support the implementation of anti-speeding technology in their vehicles. Over 60% of respondents stated that they would find it helpful to have an audible and visual warning in their cars that alerts them when they exceed the speed limit.
The survey, which involved 1,802 drivers, focused on intelligent speed assistance systems (ISA) that utilize GPS, speed limit databases, and sometimes cameras to detect and adjust to the actual speed limit. Different versions of this technology can produce a sound, warning, or flash an alert to notify drivers when they are driving above the speed limit or by a certain margin. Additionally, the survey revealed that over 80% of participants expressed interest in having a feature that displays the current speed limit, with 70% stating they would like an “unobtrusive tone” to sound when speed limits change.
Furthermore, around half of the drivers surveyed indicated they would not object to vehicle technologies that make it more difficult to press the accelerator pedal or automatically restrict speed. Additionally, approximately 70% of respondents mentioned that they would be interested in having ISA in their next vehicle if their insurance provider offered lower premiums as a result of evidence showing they do not speed.
In response to excessive speeding being a contributing factor in more than one-fourth of traffic fatalities in the U.S., with over 12,000 recorded deaths in 2022, starting next month, the European Union will mandate that all new cars sold in the region be equipped with ISA technology. However, drivers will have the option to deactivate it. The IIHS emphasized the dangers of excessive speeding and urged manufacturers to prioritize safety features such as ISA in their vehicles.
