The Super Bowl LVIII, which was broadcast on CBS Sunday, broke the record for the most-watched program in television history. This is according to CBS Sports, which based its announcement on preliminary data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers are expected to be released on Tuesday.
The Kansas City Chiefs emerged victorious over the San Francisco 49ers with a final score of 25-22 in overtime, making it only the second Super Bowl ever to go into extra time. CBS Sports reports that their coverage drew in an average audience of 123.4 million views across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties.
This year’s game set a new record for viewership, surpassing the previous record of 115.1 million viewers drawn by last year’s title game. It was also the most streamed Super Bowl in history. In an email to Paramount employees, President and CEO Bob Bakish said that the game “is officially one for the record books” and “a monumental and historic win” for the company.
The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris and more. Pop superstar Taylor Swift also made an appearance during the game. She is dating Chiefs tight end Travis Kelce and was spotted at numerous Chiefs games this season. Swift’s attendance increased viewership and ticket sales, as reported by CBS News Philadelphia.
Christian Olaniran is a Digital Producer for CBS News Baltimore where he writes stories on diverse topics including politics, arts, culture