Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have recently formed a strategic partnership to integrate CTS’ AdFusion ad management platform with ITG’s Storyteq Creative Automation platform. The main focus of this partnership is to automate omni-channel creative versioning at a large scale, which will help brands improve their ad operations and creative processes across various channels such as online video, linear TV, and other digital platforms.
This new integration combines AdFusion’s advanced data-driven ad management capabilities with Storyteq’s technology that automates and scales omni-channel creative versioning. The goal of this integration is to bridge the marketing execution gap by enabling brands to efficiently deliver creative campaigns at scale to achieve their complex business objectives across multiple channels and markets. This integration aims to quickly and cost-effectively support brands in creating and deploying creative campaigns.
Bart Spriester, Senior Vice President and GM of Streaming, Broadcast & Advertising at Comcast Technology Solutions, praised Storyteq’s expertise in automating creative production and enabling on-brand marketing campaigns efficiently. He highlighted the complementarity between Storyteq’s technology and creative versioning capabilities and AdFusion’s ability to streamline ad operational workflows. Spriester believes that this integration will greatly benefit brands by supporting how their advertising campaigns are versioned, managed, and deployed.
Ken Madsen, Chief Marketing Technologist at ITG, also expressed his enthusiasm for the integration between Storyteq and AdFusion, emphasizing their joint commitment to continuous innovation. Madsen sees this partnership as a way to provide major brands with streamlined processes and improved collaboration in all areas of their creative marketing operations. Ultimately, this integration is expected to enhance the speed at which campaigns are brought to market while also enhancing the quality and consistency of their content.
In summary, CTS and ITG have partnered up to create an integration between CTS’ AdFusion ad management platform
