The streaming industry sees the NFL as a valuable opportunity to increase revenue through both subscriptions and advertising. For Netflix, this means paying a significant amount for the rights to stream games such as Ravens-Steelers and Texans-Chiefs on Christmas day. However, generating advertising revenue may prove to be more challenging than expected.
According to a report by Brian Steinberg of Variety.com, Netflix may struggle to attract advertisers willing to pay as much as $400,000 for a 30-second ad slot during NFL games. The streaming service is reportedly eager to sell packages that include ads for other programming, which could be a sticking point for potential advertisers.
As the negotiations continue, Netflix may need to adjust its expectations and be willing to accept whatever advertising dollars it can secure. Ultimately, the success of streaming NFL games will depend on the willingness of advertisers to invest in this unique advertising opportunity.
