The Sports Business Awards ceremony held in Times Square this year recognized individuals and organizations making a positive impact in the sports industry. The event celebrated different aspects of the sports business, with winners including Chris Del Conte from the University of Texas as Athletic Director of the Year, MKTG Sports & Entertainment as Agency of the Year, and U.S. Integrity for Best in Sports Betting.
The ceremony also honored achievements such as Brand Activation of the Year, Breakthrough of the Year, and Deal of the Year. Other categories recognized included Best in Sports Media, Best in Property Consulting, Sales & Service, and Best in Talent Representation. Additionally, executives and facilities were recognized for their contributions to the industry. Jessica Berman was named Exec of the Year for her work with NWSL while SoFi Stadium was awarded Facility of the Year. The MLB was named League of the Year and Arthur M. Blank received a Lifetime Achievement Award.
Overall, this 17th annual event showcased the talent, innovation, and dedication within the sports business world.
