Dr. William A. Smith, chief executive administrator at Huntsman Mental Health Institute, highlighted the importance of addressing the mental health crisis our country is facing. He emphasized that by openly discussing the rituals we use to support our mental health, we can help one another through these challenging times. Many athletes have agreed to share their mental health rituals and stories in order to normalize conversations about mental health and promote self-care practices.
The Public Service Announcements (PSAs) featuring these athletes will be broadcast nationwide, thanks to media outlets donating time and space across TV and digital platforms. In addition to the PSAs, sports leagues and organizations are committed to providing social media amplification, support on their owned media channels, and forming media partnerships to further promote mental health awareness.
Lisa Sherman, president and CEO of the Ad Council, expressed gratitude for the partnership with sports organizations, highlighting the opportunity to reach millions of sports fans nationwide. The shared goal of encouraging individuals to prioritize their emotional well-being, alongside their physical health, is at the heart of this collaboration. To learn more about this ongoing commitment and its impact on mental health awareness, visit LoveYourMindToday.org/Sports.