In a joint effort between the NBA, NHL and Major League Baseball, sportsbook operators DraftKings, Fanatics, PENN Entertainment and the National Council on Problem Gambling have created a 30-second advertisement promoting responsible sports betting. The commercial, titled “Never Know What’s Next,” was unveiled on Tuesday and emphasizes the importance of educating young bettors about the inherent risks of sports gambling.
Scott Kaufman-Ross, senior VP and head of gaming and new business ventures at the NBA, highlighted the need for responsible gambling practices in a statement. He urged bettors to set limits and be mindful of their spending habits to avoid falling victim to addiction or financial ruin.
Keith Wachtel, chief business officer at the NHL, echoed this sentiment in his statement. He emphasized the importance of working with media and sportsbook partners as well as with the NBA and MLB to inform and stress the risks associated with sports betting. Wachtel also urged fans to be responsible when placing bets, especially if they belong to a younger demographic that is increasingly drawn to this form of entertainment.
The primary message of the ad is clear: gamble responsibly by setting limits and avoiding reckless behavior. It is scheduled to air during an in-season tournament game between the Cleveland Cavaliers and Philadelphia 76ers on TNT.